Brand Guidelines
How we present Genspark to the world
These guidelines are for partners and collaborators representing the Genspark brand. Consistent use of our visual identity builds trust and ensures Genspark is recognized correctly across every surface.
01 — Brand Colors
Our primary palette
Three colors define the Genspark identity. Use these consistently across all brand materials — both print and digital.
02 — Logo System
Logo variants
Our logo comes in three forms: the standard logo for product and general use, the advertising logo with domain, and the Genspark AI variant. Each is available for both light and dark backgrounds.
Standard logo — product interface
Use this version across product UI, presentations, and general brand contexts.
Domain logo — advertising & promotion
Use this version in advertising, social media, and external placements where the domain name strengthens brand recognition.
Square icon
The standalone icon for app icons, favicons, and contexts where the full wordmark is not required.
Star — decorative element only
The Genspark star can appear as a decorative graphic accent in advertising and creative materials. It must never be used as a standalone brand logo.
Japan market logo
In Japanese-language contexts, use the localized version with the katakana pronunciation ジェンスパーク displayed above the wordmark.
03 — Logo Usage
Background & contrast
The logo must always be legible. Switch between black and white logo versions based on the background brightness. The threshold is at brightness 70.
Approved backgrounds
Use solid colors, simple gradients, or minimalist images with a clean futuristic feel. Avoid anything that competes with the logo or contradicts the brand's essence.
Use solid colors or simple abstract gradients as background
Use minimalist images with an ethereal, futuristic atmosphere
Do not place the logo on overly complex or patterned backgrounds
Do not apply font effects, distortion, or shadows to the wordmark
Do not stretch, skew, or alter logo proportions in any way
Do not use the star icon alone as the brand logo identifier
04 — Co-branding
Co-branded logo lockup
When the Genspark logo appears alongside a partner's logo, follow these guidelines to maintain visual clarity, balance, and hierarchy between both brands.
Partner's LogoPartner's LogoPartner's Logo×Partner's LogoPartner's LogoUse the full lockup (icon + wordmark) alongside the partner logo
Separate with a vertical divider; keep both logos at similar visual weight
Do not use a × or + symbol to connect logos
Do not use icon-only, wordmark-only, or stacked variants in lockups
Do not place the combined lockup over a busy background
Do not alter color, proportion, or add effects to either logo
05 — Downloads
Brand assets
Download official logo files and brand documentation. Assets are available in three formats for different use cases.
Brand Assets
Available in Figma (source), Adobe Illustrator (.ai), and PDF. Use files exactly as provided — do not modify, recolor, or distort any element.